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Barack Obama

Obama, Romney Ignoring Their Best Attacks

August 31, 2012

You may have thought this year’s presidential election was brutal on the airwaves and the stump, but the battle has also been raging nonstop on Twitter. If you heard an attack anywhere, it was most likely tweeted several times as well. This provides an incredible opportunity to see which messages resonate or fall flat. Continue [...]

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5 Lessons From Obama’s Twitter Town Hall

June 15, 2012

Twitter town halls have become a popular campaign tool during this presidential election season. That’s why campaign strategist David Axelrod followed President Barack Obama’s economic speech in Ohio yesterday with a power-packed Q&A, sending 28 tweets and re-tweets through the @BarackObama account in as many minutes. Certainly, an endless stream of presidential and congressional candidates [...]

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The Primary is finally over, the War begins

April 11, 2012

It’s over! Rick Santorum dropped out of the GOP primaries to avoid a bruising defeat in his home-state of Pennsylvania that would cast serious doubts on his more serious 2016 candidacy. We will welcome him back in three years as a “major contender for the GOP front-runner,” and the “true social conservative” facing the fiscal [...]

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Reaction to Obama’s Jobs Speech Tweets

September 8, 2011

The @BarackObama account live tweeted the highlights of his jobs speech tonight, and that allows us to measure public reaction to each of his points through retweet counts. This type of instant focus group is one of great advantages of Twitter for political messaging. 2,153 retweets 111948171592208384 BarackObama Barack Obama “We are tougher than the [...]

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Obama’s energy tweets four years ago

August 24, 2011

It’s time for another installment of @BarackObama‘s tweets from from the 2008 campaign. Why does every presidential candidate preach energy independence, and no president ever get close? 53427172 BarackObama Barack Obama At the Detroit Economic Club – Talking about the need to reduce our dependence on foreign oil. May 07, 2007 11:52am ReplyRetweetFavorite 55928192 BarackObama [...]

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Quake tweets reveal lack of Obama joke formula

August 24, 2011

Yesterday’s quake tweets showed once again that all the major 2012 GOP personalities have clear joke formulas that can immediately be applied to any situation. Christie is fat, Palin blames Obama for everything, Perry denies science, Bachmann is stupid. Within minutes they appeared and were actively retweeted. The only thing missing were the @BarackObama jokes. [...]

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Obama’s Iraq War tweets four years ago

August 23, 2011

44240662 BarackObama Barack Obama Thinking we’re only one signature away from ending the war in Iraq. Learn more at http://www.barackobama.com Apr 29, 2007 3:04pm ReplyRetweetFavorite What vote is @BarackObama talking about? Take a closer look, and you’ll see that this tweet is from April 29, 2007. Barack Obama is running for reelection, which makes his [...]

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How can Obama’s media tweets be improved?

August 18, 2011

Based on average retweets, @BarackObama’s recent use of photos and live video feeds in tweets has not been successful. There are a number of changes that should be tested to see if this problem can be fixed, but first let’s examine the issue of including links of any type in a tweet. Over the last [...]

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Obama’s photo and video tweets are failing

August 18, 2011

The Obama campaign has been experimenting with “Photo of the Day” tweets for the last month. They’ve done 18 of them since July 19th, starting with this one. 93425287068520449 BarackObama Barack Obama Photo of the Day: Duane is “in” for 2012 so in that he attended 2 #VoteReg11 events with @OFA_IA this weekend! http://t.co/5T1pB9o Jul [...]

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@BarackObama is the most retweeted mentioner of Obama

August 17, 2011

Most Retweeted Mentioners of Barack Obama @BarackObama 37,287 RTs @Justinbieber 19,670 RTs @TheDailyShow 7,709 RTs @TheNewDeal 7,187 RTs @SarahPalinUSA 5,539 RTs @MicheleBachmann 4,873 RTs @realDonaldTrump 4,830 RTs @foxnewspolitics 4,241 RTs @planetjedward 4,114 RTs @keder 3,785 RTs Retweets are a great way of measuring political influence on Twitter, because they are a form of voting. They [...]

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