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Strategic Planning and Development

Obama, Romney Ignoring Their Best Attacks

August 31, 2012

You may have thought this year’s presidential election was brutal on the airwaves and the stump, but the battle has also been raging nonstop on Twitter. If you heard an attack anywhere, it was most likely tweeted several times as well. This provides an incredible opportunity to see which messages resonate or fall flat. Continue [...]

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Leverage Twitter for campaign endorsements.

July 23, 2012

This is a guest post from Ben Donahower. Ben is an experienced campaign operative who has worked on small town mayor races to presidentials and everything in between. You can connect with Ben at his blog, Campaign Trail Yard Signs. When people think about endorsements, they commonly picture high profile or celebrity endorsements that include [...]

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5 Lessons From Obama’s Twitter Town Hall

June 15, 2012

Twitter town halls have become a popular campaign tool during this presidential election season. That’s why campaign strategist David Axelrod followed President Barack Obama’s economic speech in Ohio yesterday with a power-packed Q&A, sending 28 tweets and re-tweets through the @BarackObama account in as many minutes. Certainly, an endless stream of presidential and congressional candidates [...]

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Building a Successful Twitter Campaign

January 5, 2012

NOTE: See How the Internet Saved Buddy Roemer’s Presidential Campaign, just published on Mashable. Then check out how we can boost your political campaign on Twitter. So you want to build a campaign on Twitter for your non-profit, political candidate, or business. Our specialty at 140elect.com is the 2012 election, with a current focus on [...]

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10 Ways Twitter Boosts Political Campaigns

November 19, 2011

With Twitter spurring political upheavals across the globe, it would be naïve to entertain the notion that this new medium for mass social communication won’t fundamentally alter the political process here in the United States. Yet most political campaigns, which spend millions on television and online advertising, have failed to invest in the platform beyond [...]

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Boost your tweet visibility with hashtags

October 27, 2011

One of the best ways to reach Twitter users who aren’t already following you is to make your tweets more visible in search tools, like search.twitter.com or Tweetdeck. The key is knowing which tags to include. The #OWS tweet database shows that thousands of different tags are used in tweets about the Occupy movement. But [...]

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Twitter Campaigns – Messaging in 140 Characters

October 5, 2011

So far we have covered how to understand engagement, gain influential followers, and build a community of interest. Through all of these posts there has been a basic assumption: you know how to tweet. This post will cover how to effectively translate your campaign messaging into 140 characters or less, the limit for tweets. This [...]

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Twitter Campaigns – Gain Influential Followers

October 4, 2011

I’ve gotten a few emails this week from folks looking to boost their Twitter campaigns. The big question is, how can you grow your follower count? The answer I give is to follow others, short and simple. While that is the basic idea, here is the expanded edition. The first issue is precisely who to [...]

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Twitter Campaigns – Understanding Engagement

October 3, 2011

For the first-time user, Twitter can appear similar to Facebook in a number of ways. These ‘newbies’ tend to use their accounts primarily for status updates, telling what’s happening now. Users with a bit more experience and investment see the value of Twitter as a broadcast medium, allowing messages to reach thousands directly with little [...]

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Jon Huntsman’s big tweet keeps paying off

August 29, 2011

Breakthrough is such an easy word to throw around, but what does it actually mean? @JonHuntsman‘s big tweet on August 18th is a great example. It isn’t just that he got more retweets than any GOP candidate for a single day. It looks like the effects are lasting. We compared his new followers, @mentions, and [...]

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How can Obama’s media tweets be improved?

August 18, 2011

Based on average retweets, @BarackObama’s recent use of photos and live video feeds in tweets has not been successful. There are a number of changes that should be tested to see if this problem can be fixed, but first let’s examine the issue of including links of any type in a tweet. Over the last [...]

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Obama’s photo and video tweets are failing

August 18, 2011

The Obama campaign has been experimenting with “Photo of the Day” tweets for the last month. They’ve done 18 of them since July 19th, starting with this one. 93425287068520449 BarackObama Barack Obama Photo of the Day: Duane is “in” for 2012 so in that he attended 2 #VoteReg11 events with @OFA_IA this weekend! http://t.co/5T1pB9o Jul [...]

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Political Tweeting Rule #2: Inject yourself into the current meme

August 17, 2011

Rule #1 of political tweeting is “Give them something to retweet”, and one of the best ways of following that rule is to create a retweetable tweet that rides the current wave. @TheDonaldTrump is a master of catching a wave and putting himself at the front. A recent example was his tweet in response to [...]

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Political Tweeting Rule #1: Give them something to retweet

August 15, 2011

In honor of Tim Pawlenty leaving the 2012 race, I want to use his most retweeted tweet ever as a great example of the most important rule for political tweeting. Supporters want a chance to retweet as a way of saying “This candidate knows exactly how I feel.” Its like a tiny political brochure that [...]

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Tip: Announcing TV Appearance Last-Minute

July 21, 2011

This is a trick the White House has perfected. As we watched the 2012twit.com Twitter stream, we were confused why Barack Obama’s TV appearances were always tweeted about 10 minutes before they happened. Then we went back and looked at the data. Tweets posted shortly before an appearance got a much higher retweet count. The [...]

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Tip: Give Followers Something to Retweet

July 21, 2011

The best way for a candidate to get more attention and engagement on Twitter is not just to tweet about what you are doing during the day. Candidates need to give supporters material to tweet about. The most retweeted tweets are usually clear statements of positions on key issues. These should be short enough for [...]

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