Twitter Campaign Tips

Folks on Twitter tend to connect by interest, not location. If you are running a local business or campaign then changing that dynamic is essential. Building regional networks is easy using advanced search. Simply visit twitter.com/search-advanced then enter a city or zip code in the field labelled Near this place. Clicking Search will return Tweets [...]

Mark Sanford was trending, now #StopSanford is instead. #HowYouLikeThemApples — Stronger Together (@UniteBlue) April 3, 2013 Twitter’s algorithm for determining Trending Topics does not simply scan all Tweets for the most used tags or words. First Tweets are sorted into topics, then representative tags and words are identified. That means three things. 1. Topics don’t [...]

You are going to receive this Direct Message (DM) sooner or later. Perhaps you will also meet its cousin, “Hey this person is spreading horrible rumors around about you!” People immediately think the account sending this is spam or hacked. More likely, the sender just happened to authorize a bad application. Each time you use [...]

So you reached that hidden Twitter error after 2000 perfectly okay follows. Here’s the problem: You can’t follow more than 2000 users on Twitter until you have over 1800 followers. Afterwards, you can follow 10% more users than follow you. If you hit the 2,000 limit, unfollow some and then you can follow more. Just [...]

Want to Direct Message (DM) a few people, but not sure where to begin? SocialBro can help you find and DM your most influential followers. Remember, you can only DM followers, up to 250 per day. Here’s how in five steps: 1. Create an account at Social Bro: http://www.socialbro.com/trial/new Create your account –> go to [...]

Our last post revealed Twitter Trends get excited when something new suddenly explodes. For a new tag to appear suddenly, a large number of people must agree to start tweeting together at a certain time, and not before. That is a “Twitterbomb.” The next few posts will teach you how to bring that group together. [...]

People like co-opting tags more than they enjoy using them as originally intended. It seems the headline “Republicans co-opted Democrats’ tag #…….” happens every week, or the opposite. This isn’t really news so much as a basic matter of affairs in Twitter politics. Your tag can and will be used against you. It costs a [...]

I’m honored to join @mittromney on America’s Comeback Team. mi.tt/Romney-Ryan #RomneyRyan2012 — Paul Ryan (@PaulRyanVP) August 11, 2012 Mitt Romney’s campaign revealed a new Twitter account for Paul Ryan today, and it has already broken 60,000 followers. Romney gained 1,688 new followers the day he launched his presidential campaign, and never received this many (excluding [...]

.@messina2012, check this out bro, we raised north of $100 million in June.I’m assuming u & Axe will need beers 2night bro — Rick Wiley (@rick_wiley) July 5, 2012 Twitter sprouted into life when @Jack Dorsey described for his colleagues a service that uses text messages to tell small groups what you are doing. While [...]

Analyzing over 32,000 tweets sent by presidential candidates since January 1, 2011 reveals the below trend. All times are based on Eastern Standard. To the dismay of bosses everywhere, people are most actively retweeting political events during (and shortly after) working hours. If a great idea comes to you late at night, save it and [...]

Political campaigns are beginning to learn that Twitter has a memory, and anything you say can and will be used against you in the court of public opinion. That’s not necessarily a bad thing. While every day is new in politics, most fundamental messaging has persistent value. An attack that works one day may well [...]

Parody accounts are nothing new to Twitter, but they are making their way into offical campaigns. Mitt Romney launched parodies of Joe Biden and Debbie Wasserman Schultz last April, with the purpose of attacking President Obama using their quotes from 2008. Today, Romney’s campaign made a little stir by creating a parody for Bill Clinton, [...]

#Amercia is one reason why the Romney campaign needs a new copy editor. Here’s another: twitter.com/hanseldee/stat… — Han Nguyen (@hanseldee) May 30, 2012 Mitt Romney finally secured the Republican nomination for president after six years of persistent campaigning, only to have the news cycle overshadowed by a silly typo in his new mobile app. To [...]

Mitt Romney left Massachusetts with a 39% approval rating and 47th out of 50 states in job creation #OneTermGovernor Tweet Mitt Romney’s records as Governor are gone. He ordered staff to destroy computer drives after buying them for $100,000. Tweet Mitt Romney supports this tweet, unless you don’t like it, then he knows nothing about [...]

The below graph is derived from over 25,000 tweets sent by Presidential candidates over an eleven-month period. It shows the average number of retweets per tweet for each length from 0 to 140 characters. You’ll notice a dramatic drop-off in retweet count under 85 and over 130 characters, with a real sweet spot around 120-130. [...]

Great debate. About to be on #Hannity. Please help me for final Ames Straw Poll push & give what you can here bit.ly/p0E4lk #iacaucus — Tim Pawlenty (@timpawlenty) August 12, 2011 Governor Tim Pawlenty’s campaign never quite had the time to figure out how to use Twitter, so they are a great resource for what [...]

Twitter epitomizes all that is right in America: transparency, dialogue, and an open forum for citizen debate. God bless social media. — Gov. Buddy Roemer (@BuddyRoemer) October 11, 2011 With Twitter spurring political upheavals across the globe, it’s become clear this new medium for mass social communication will fundamentally alter the political process in the [...]