Subscribe via RSS

Twitter Campaigns

Boycott @Subway until they dump Rush Limbaugh

July 19, 2013

I was sad last week to discover Subway advertises on Rush Limbaugh. I’m a vegetarian who travels absurd amounts, so I love Subway. Yet I rather support local shops than a national chain that funds hate radio. Over 2,600 advertisers have stopped supporting Rush Limbaugh’s shows, and Subway should follow suit. Hundreds are now boycotting [...]

Read the full article →

Building a Successful Twitter Campaign

January 5, 2012

NOTE: See How the Internet Saved Buddy Roemer’s Presidential Campaign, just published on Mashable. Then check out how we can boost your political campaign on Twitter. So you want to build a campaign on Twitter for your non-profit, political candidate, or business. Our specialty at is the 2012 election, with a current focus on [...]

Read the full article →

10 Ways Twitter Boosts Political Campaigns

November 19, 2011

With Twitter spurring political upheavals across the globe, it would be naïve to entertain the notion that this new medium for mass social communication won’t fundamentally alter the political process here in the United States. Yet most political campaigns, which spend millions on television and online advertising, have failed to invest in the platform beyond [...]

Read the full article →

Browsing the @4More tweet collection database

October 17, 2011

Now that the database code for collecting tweets based on Occupy hashtags is running, the next step is creating a simple browsing interface that will let us drill down into these tweets. This is usually written as a back-end tool for our own use, so it doesn’t have the wizzy interface of a site like [...]

Read the full article →

Tweet Collection for @4More Engagement

October 17, 2011

Zach has laid out the overall strategy behind the @4more account. Now its time to build the database foundation for this Twitter engagement campaign. The first task for an engagement campaign is setting up a server to collect tweets based on the right keywords. These tweets will let us discover the most influential accounts, along [...]

Read the full article →

Twitter Campaigns – Messaging in 140 Characters

October 5, 2011

So far we have covered how to understand engagement, gain influential followers, and build a community of interest. Through all of these posts there has been a basic assumption: you know how to tweet. This post will cover how to effectively translate your campaign messaging into 140 characters or less, the limit for tweets. This [...]

Read the full article →

Twitter Campaigns – Gain Influential Followers

October 4, 2011

I’ve gotten a few emails this week from folks looking to boost their Twitter campaigns. The big question is, how can you grow your follower count? The answer I give is to follow others, short and simple. While that is the basic idea, here is the expanded edition. The first issue is precisely who to [...]

Read the full article →

Twitter Campaigns – Understanding Engagement

October 3, 2011

For the first-time user, Twitter can appear similar to Facebook in a number of ways. These ‘newbies’ tend to use their accounts primarily for status updates, telling what’s happening now. Users with a bit more experience and investment see the value of Twitter as a broadcast medium, allowing messages to reach thousands directly with little [...]

Read the full article →