Twitter Tracking and Metrics

Data Experts

Let’s face it, most social media people talk big ideas and broad strokes. Push them for real numbers and they will talk their way into a different conversation! We believe effective strategy begins with solid intelligence and measurable objectives. You may have seen us quoted in Mashable, the Washington Post, The Hill, or elsewhere during major news events. That’s because when reporters want real data with context, they come to us.

Adam has been a database expert for over 30 years, literally writing the book on database programming, dBASE II Users Guide, back in 1979. He has taught seminars to tens of thousands in the U.S., Canada, and Europe, and received a masters degree from Harvard University for his work on the “spreadsheet metaphor”. His work since 2006 has focused on data aggregation tools using RSS feeds and the Twitter API. See Adam Green’s full resume.

Real-Time Monitoring

Reporters come to us for data because we know how to get it first. We build systems that track Twitter activity in real-time, so you don’t have to wait two days to see what people were saying. Our Twitter Dashboard for the 2012 Election is a great example of fresh data constantly being pulled in, sliced, diced, and carefully put back together in an easy to understand format.

Custom Reports

Off-the-shelf products won’t cut it for real-world messaging campaigns. They can’t handle the fluid nature of Twitter, account for the complexity of politics, or provide meaningful context. We begin each campaign with a in-depth, tailored report on your area. We will find what messaging works for your niche, the relevant and influential users who will share your story, which tags will bring the most boost, and more. Want to see for yourself? Check out our Real-Time Collection Server for Occupy Wall Street.

Sentiment Analysis

Twitter is the world’s largest focus group. We analyze comments using sophisticated software applications trained to understand opinion in text. This enables us to quickly understand how people feel about certain issues and candidates as well as detect the underlying opinions that are a part of nearly every tweet. Instead of asking questions to focus group participants, allow us to listen to the opinions being expressed on Twitter on the issues and topics that matter most to you. See what this looks like for yourself: here, here, or here.

Depth and Context

What makes us different than other social media monitoring platforms out there? Consider this: are all mentions of a word created the same? We don’t think so. We dig deep into the data to find out when a meme began and where it caught fire, rank your tweets, find the reaction, and so much more. We will put this all in context for you, letting you know what numbers really matter and which are merely ephemeral.

Hyper-Specialized

Twitter is a world onto itself. Facebook, YouTube, Google+, Digg and others don’t have follows, mentions, retweets, hash-tags or any of the other actions that make Twitter unique. If you want to understand how your messaging is penetrating the Twittersphere, you need custom metrics that are built for the right playing field.

Optimization

Surveys show only 13% of Social Media Marketers are very effective at measuring their campaigns. Our custom reports and real-time tracking work to get you going in the right direction. When we determine you are reaching goals successfully, we redouble our efforts. When trends are less promising, we will identify, recommend and implement changes to drive better results.