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Romney accepts nomination, embraces promoted tweets

August 31, 2012 by Justin Franz

The Republican National Convention erupted in celebration Thursday night, as Mitt Romney formally accepted his party’s nomination, but Twitter had been active all day with political commentary. According to 140elect.com’s Zach Green, there were more than 538,000 tweets about the Republican convention Thursday. And that was before Romney even took the stage.

Romney campaign accused of buying thousands of Twitter followers

July 22, 2012 by Justin Franz

Zach Green of the invaluable 140elect.com said it may not be what it seems. In Green’s opinion, it’s actually someone buying followers for Romney as a way to create a negative story that the campaign is desperate for fans. “It’s too obvious and sudden,” Green told the Daily Dot.

Why Rick Santorum isn’t getting retweets

February 07, 2012 by Justin Franz

According to Zach Green, the mastermind behind political Twitter-tracking website 140elect.com, Santorum has been retweeted the least among the Republican candidates. On average, @RickSantorum scores just 21 retweets per message.

Huntsman finally recognized on Twitter after leaving GOP race

January 16, 2012 by Justin Franz

Former Utah Governor Jon Huntsman dropped out of the race for the Republican presidential nomination on Sunday night after a less than stellar performance in the New Hampshire primary last week. Twitter was quick to respond to the news. According to Zach Green of 140elect.com, Sunday night featured the largest number of mentions yet for the former governor and ambassador…“The@Jon2012girls are still going to be campaigning right?” wrote Green.

Romney wins New Hampshire and the social media race

January 11, 2012 by Justin Franz

And some people were suggesting that the primary was coming to a close. “That was a fun #GOP primary. Welcome @MittRmoney and onto the general,” wrote Zach Green of 140elect.com.

Presidential long shot Buddy Roemer defies odds on Twitter

January 05, 2012 by Justin Franz

Roemer averaged 118 new followers every day between December 3 and January 3, along with 699 mentions and 515 retweets, according to 140elect.com, a consulting group hired in December to run Roemer’s Twitter campaign. The secret to his success has been his dashing sense of humor, cut with real talk and personal interactions.

Campaigns turn to promoted tweets

December 20, 2011 by Justin Franz

Zach Green of 140elect.com, a social media and political firm that is currently heading up the Twitter campaign of long shot Buddy Roemer, said financial constraints are preventing some candidates from using it. Green also said that his firm, and candidates, have preferred a more “organic” or grassroots Twitter campaign, but he did have recommendations on more optimal campaign tweeting. He recommended promoting tweets by using what’s called location: purchasing promoted tweets in certain areas, rather than the whole country. That could come in handy during more regional events, such as the Iowa caucus or New Hampshire primary. Green recommended that campaigns find Twitter users by region. By noting what politicians the users mention the most, a campaign could figure out what part of the county they are from and then put that user in a designated list corresponding to that area.

GOP long shots take to social media

December 19, 2011 by Justin Franz

Roemer, who was governor of Louisiana, recently hired 140elect.com to run his Twitter campaign. The consulting group has established tools for candidates to put forth an extensive effort on the social media site, and recommends utilizing multiple accounts. “This is very exciting for us,” wrote campaign manager Carlos Sierra in a press release last month. “Twitter has been an invaluable tool for Buddy in the absence of any nationally televised debates. Social media, and Twitter in particular, have made it possible for Buddy to connect and communicate with supporters and members of the media in very engaging, meaningful ways.” And the Twitter campaign may be working. Roemer is a constant presence on Twitter and sends out dozens of messages everyday. According to stats from 2012twit.com, a site maintained by 140elect.com, Roemer is the second most re-tweeted candidate, behind Newt Gingrich.

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