Mitt Romney’s records as Governor are gone. He ordered staff to destroy computer drives after buying them for $100,000.
Mitt Romney supports this tweet, unless you don’t like it, then he knows nothing about it.
Just yesterday we launched a page that allows anyone to tweet popular and effective attacks on Mitt Romney. My favorite reaction has been that this is “Great but Almost tooo EZ”. Any action you want supporters to fulfill should be “almost too easy,” and providing a long list of single-click actionable options is incredibly effective.
Successful campaigns channel the efforts of supporters toward very specific tasks they can fulfill. Barack Obama’s website always impressed me with it’s action-oriented design and functionality, providing supporters the option to volunteer, call, tweet, host an event, attend an event, and more. Obama’s campaign is now launching a new Dashboard which provides a re-envisioned user interface and relationship-based functionality.
Zachary Green, a political Twitter consultant, noted something missing from the new service.
‘Social media actions are curiously absent from the Dashboard, and Obama’s campaign has never quite done it right,” said Green. “They have built a page to Tweet your Representative, as though anyone in D.C. would change their vote based on a Twitter feed.”
While tweeting those in Congress makes one feel they are taking action, it isn’t incredibly useful. Twitter is a vehicle to change public opinion and drive the media narrative. Tweeting your Representative is like trying to hammer with a screwdriver. That’s just not how you use the tool. Take a look at our page and notice how the tweets lend themselves to virality, appeal to the public at large, and provide interesting fuel for press articles. Yesterday we saw greater web traffic than any day in 2012, largely thanks to this concept.