People like co-opting tags more than they enjoy using them as originally intended. It seems the headline “Republicans co-opted Democrats’ tag #…….” happens every week, or the opposite. This isn’t really news so much as a basic matter of affairs in Twitter politics. Your tag can and will be used against you.
It costs a minimum of $120,000 per day to promote a tag to trend globally. If you are going to spend $120,000+ to make a tag trend globally, take some time to think about how it can be used against you. Make it clear who and/or what the tag is referencing, and make it hard to be used in sentences about your candidate/campaign/cause. In an open forum the other side will certainly try to turn your meaning around, so predict and outmaneuver. Only start something if you can win it.
Dear @mittromney, you have a #FailingAgenda if you’re more interested in paying for promoted tweets/hash tags than your fair share in taxes.
— Jason Byrne (@geekwithsoul) September 5, 2012
#FailingAgenda Keeping this paid hashtag trending as the world laughs at you.
— LOLGOP (@LOLGOP) September 5, 2012
#FailingAgenda Is that like when Romney keeps paying for Twitter trendseven though they keep backfiring?
— Pixie Poe (@PixiePoe123) September 5, 2012
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