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Jon Huntsman’s big tweet keeps paying off

by Adam Green on August 29, 2011

in 2012GOP,Campaign Strategy,Jon Huntsman,Mentioner Stats

Breakthrough is such an easy word to throw around, but what does it actually mean? @JonHuntsman‘s big tweet on August 18th is a great example. It isn’t just that he got more retweets than any GOP candidate for a single day. It looks like the effects are lasting. We compared his new followers, @mentions, and retweets for the week before that tweet and the week after.

For the week after that breakthrough tweet new followers were up by 55% and @mentions increased 95%. That shows a significant increase in awareness and buzz. That is the impact of a single, well-timed tweet.

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