Breakthrough is such an easy word to throw around, but what does it actually mean? @JonHuntsman‘s big tweet on August 18th is a great example. It isn’t just that he got more retweets than any GOP candidate for a single day. It looks like the effects are lasting. We compared his new followers, @mentions, and retweets for the week before that tweet and the week after.
For the week after that breakthrough tweet new followers were up by 55% and @mentions increased 95%. That shows a significant increase in awareness and buzz. That is the impact of a single, well-timed tweet.