Republicans will sacrifice the needs of the many for the greed of the few.
— Four More Years (@4More) June 16, 2012
Mitt Romney helps the rich at the expense of the poor. That has been our most effective line of attack based on a thorough analysis of retweet counts. The above tweet was one of the 5 most shared from @4more in the past month. It isn’t enough to say Romney sides with the rich, a juxtaposition is absolutely necessary. It takes a little background to understand why.
Democrats and Republicans are often like two ships passing in the night: Democrats think the rich are the enemy, Republicans think government is the enemy. This makes perfect sense since the role of government is to take from the rich (taxes) and give to the poor (spending), and Republicans represent the haves while Democrats represent the have-nots.
Let’s consider how this plays out for a specific case: Mitt Romney’s tax plan gives millionaires an average tax cut of $250,000. That line of attack is persuasive to many Democrats – but falls flat with Republicans. Why should anyone pay more taxes? Government is the enemy! You can make the argument that when the rich pay less, the poor and working class pay more. Over the past month, @4more has averaged 9.8 retweets per tweet. The message below has received 66 retweets to date, well above the norm.
FACT: Mitt Romney’s plan would cut his own taxes while raising them on 18 million working families. bit.ly/Jeo2Ce
— Four More Years (@4More) June 7, 2012
The Republican response is predictable: everybody should pay less, the government should be smaller. The key is to remember that Americans don’t like “government spending” but support most specific government programs. You must show the specific trade-offs involved. The below tweet got 49 retweets in this instance, while showing remarkable re-usability: the same message sent from @MittRmoney multiple times repeatedly broke 30 retweets.
FACT: Mitt Romney’s plan would cut his own taxes $5 million while throwing over 13 million off food stamps. bit.ly/LCmgHk
— Four More Years (@4More) June 7, 2012
Now the choice gets a little clearer, and while you still may not convince many die-hard conservatives you will start appealing to moderates and undecideds. This was certainly the Obama campaign’s argument with Bain Capital. The question was never whether Romney net created or destroyed jobs. The point was that Romney walked away with millions even when employees lost their jobs, benefits, and pensions. Of course, attacking Bain isn’t necessary to continue making this point. Mitt Romney’s record in Massachusetts provides ample ammunition. This is the most shared tweet ever sent by @MittRmoney, with 173 retweets to date.
Mitt Romney spent $55,000 for a car elevator but vetoed $40,000 towards an elevator for the disabled in Mass buzzfeed.com/andrewkaczynsk…
— Quarter-Billionaire (@MittRmoney) June 17, 2012
Mitt Romney proposes paying for tax cuts for the rich by cutting government spending on the poor, and this provides a very clear example of the consequences. Republicans will try to shift the issue, and posit the poor and Big Labor as parasites on taxpayers. Again, the key is to get specific. What are we giving up when we cut spending? This is precisely why Mitt Romney’s argument that we don’t need more teachers, firefighters, and cops was so devastating, and once again Romney’s record in Massachusetts provides a clue for his priorities as president. The below got 27 times @MittRmoney‘s monthly average of retweets per tweet.
— Quarter-Billionaire (@MittRmoney) June 11, 2012
Get very specific about how Mitt Romney helps the rich at the expense of the poor and how he sacrifices the needs of the many for the greed of the few. These have been some of our most effective lines of attack, based on using retweet counts to refine messaging.
@140elect Romney is the reverse Robin Hood.
— James Ickes (@JamesIckes) June 19, 2012