Now that the number of GOP candidates for president are dwindling down to a precious few, we are going to be making a shift in focus. For the past year we have been tracking and analyzing the battle for the GOP nomination on Twitter through our 2012twit.com and 140elect.com sites. This work will continue, but in 2012 we think more attention needs to be directed to the voters. Politicians and activists on the left will need to connect with voters on Twitter to help spread their message and raise funds for the titanic battle that is coming this fall, and we want to be an important part of that effort.
On January 1st of this year we started building what we expect will be the largest and most useful database available of Democratic voters on Twitter. In the last 3 weeks we have identified over 200,000 Twitter accounts who are actively tweeting about politics. Based on our past work with Twitter and politics, we expect to have several million accounts in our database by this summer. Our task in the coming months will be to come up with an automated system for ranking these voters based on their influence and political interests. We want to be able to supply leads for Twitter following that can be selected for specific issues, geographic locations, and left vs. right allegiance.
This voter database will be called Demleads, and it will be the foundation of multiple sites that we will roll out over the next few months. Watch this space for updates.